Haute Magazine
Creative Director
Haute Magazine is the University of Southern California’s fashion, arts, and culture publication.
As the Creative Director for Haute Magazine, I manage a team of 85 writers, photographers, designers, videographers, and marketers in the production of our 400-page biannual issue.
2025
The Picturehouse
Brand Identity System
The Picturehouse is a vintage-inspired theatre offering a unique cinematic experience that blends classic movie house charm with modern amenities.
Mock branding project for my Design IV class at the University of Southern California.
2024
Sketch Cafe
Brand Identity System
Sketch Cafe is located in USC Roski’s IFT building. It is a stimulating yet relaxing space for all types of creatives.
Mock branding, spatial design, and 3D visualisation project for my Design III class at the University of Southern California.
2024
Maison Margaux
Brand Identity System
Maison Margaux is a pottery and ceramics studio that serves as a safe space for artists, creatives, or anyone who wants to get their hands dirty. The main goal with the visual identity was to bring a sense of playfulness and handcrafted quality to the brand.
Pseudo brand identity created for my Design II class at the University of Southern California.
2023
MelixGx
Speculative RebrandMelixGx creates DNA testing kits with advanced genetic analysis technology, ensuring cannabis consumers enjoy personalised product recommendations and consumption methods optimised for their unique genetic makeup.
Speculative
rebrand for my ‘Designing Brand Identity for Startups’ class at the University of Southern California. 2025
A Zine About Stolen Art
Risograph Zine
I used the Risograph Printer to create this 12-page data visualisation zine. The concept was to highlight quick facts about stolen art around the world.
Zine project created for my Publication Design class at the University of Southern California.
2025
Nintendo Switch for Seniors
Creative Marketing Proposal
A speculative marketing campaign for Nintendo Switch. Many older adults are seeking ways to stay mentally sharp, socially connected, physically fit, and entertained. Nintendo Switch, with its user-friendly interface, presents an opportunity to address these needs.
Created for my Design III class at the University of Southern California.
2023
Society Tea Rebrand
Packaging + Branding Refresh
Society Tea is India’s leading loose leaf tea brand. With this project, I completed a brand refresh and packaging redesign to bring the product closer to a younger generation of chai drinkers.
Created for my 3D Materials and Tools class at the University of Southern California.
2023
Spotify Decades
Product Design
A speculative product design project for Spotify. The concept is collectable miniature music players, each from a different decade, that give the customer an opportunity to discover music from that decade.
Created for my 3D Materials and Tools class at the University of Southern California.
2023
Misc. Graphic Design
A collection of miscellaneous graphic design work. Includes personal and academic projects.
Var.